margaretnvancleve@gmail.com

Copywriter, proposal writer, technical writer, project manager, and marketing ideas maven based in New York City.

Intro

You could say that words are my passion. Inside of any language - with its twists, turns, and surprises - is where I feel at home. To me, knowing what to say is as important as knowing how to say it. I would be thrilled to bring my diversity of skills and ideas to whatever project you are working on.

What can I do for you?

These categories do not encompass the plurality of my work or offerings. Get in touch with ideas & questions!

Long and short form narratives for diverse audiences. Can utilize Plain Language and shift brand voice. I have experience with white papers, blogposts, website copy, newsletter copy, and others.
Can help ideate about marketing language to present products, services, or businesses to specific or general audiences. Specializes in SEO to make sure that website is optimized for search engines. I can use analytics to better understand reach and audience engagement.
Create all necessary digital products from websites to social media accounts and integrate them to that all are connected, providing a complete digital footprint. I can set up and transfer domain names, create social media accounts, photoshop images to be website ready.
Editing anything from a proposal to a social media profile.

Why Me?

My expertise is in taking complex subject material and distilling it into simple, yet effective, text. I have worked with policy papers and technical reports, transforming them into easy-to-read narratives that can inform broad, non-technical audiences.

I am experienced in writing for non-native English speaking audiences who thrive with text that follows the Plain Language principles and that emphasizes clarity and precision. My writing can reach, inform, and convince people with different backgrounds and language levels.

On top of my writing experience, I am technically savvy. I have taught myself HTML, how to build websites, how to establish a digital footprint as well as SEO best practices. I can sift through and understand digital analytics and apply those findings to strategy.

I am responsive, creative, idea-driven, and a pleasure to work with (or so I’ve been told). Whatever your need, keep me in mind!

Like this website? I can build you one too!

Experience

HNTB Corporation, New York, NY
Marketing Specialist III
- Manage Requests for Proposals (RFP) and Requests for Qualifications (RFQ) for contracts awarded by regional transit agencies including NJ TRANSIT, the MTA, and others.
- Lead proposal management by managing the iterative draft and review process from discovery through to submission, interview, and awarding. Process involves aligning written and quantifiable content of SMEs and others while guaranteeing that all RFP and addenda nuance are addressed within the proposals.
- Spearhead proposal process with organized project management keeping close communication with contributors so as to meet all deadlines and keep drafts progressing.
The Sherry Matthews Group, New York, NY
Account Supervisor
- Independently managed 30+ marketing campaigns, resulting in 800+ static, video, digital, and print ads in 13 languages for New York City Departments of Health & Mental Hygiene (DOHMH), Transportation (DOT) for public information campaigns with budgets ranging from $800,000 to $2 million.
- Guaranteed on-time delivery for all ads by overseeing creative and production teams and by developing strong, trusted client relationships.
The Institute for Transportation and Development Policy (ITDP), New York, NY
Editorial & Content Manager
- Wrote and published weekly 2,000-word blogposts that included unique content on topics ranging from ITDP’s most recent publications, policy positions, and achievements. Copy was replicated and used throughout newsletters, fundraising communications, and press relations.
- Planned, copyedited, and developed annual Sustainable Transport Magazine including managing graphic designers, copyeditors, printers, photographers, and distributors.
- Responded to daily media requests and earned media placement in the New York Times, Reuters, The Guardian, among other outlets; composed and distributed press releases.
- Conceived of and led the development of an interactive microsite and graphing web tool of the Rapid Transit Database, a publicly available, ITDP managed, dataset of worldwide transit since 1985.
ID4AFRICA, Paris, France/New York, NY
Manager of Marketing and Communication
- Supported 500+ multilingual conference attendees by assisting with media requests, logistical needs, and other business development requests.
- Developed and produced collateral materials including weekly and monthly newsletters, annual satisfaction surveys, press releases, and recruitment brochures in French and English.
ID4AFRICA
Manager of Marketing and Communication
New York, NY/Paris, France
- Developed bilingual (French and English) social media and online presence including website and mobile application for nonprofit event organizer working in multiple African countries.
- Supported 500+ multilingual conference attendees from government, NGO, and commercial sectors by assisting with media requests, logistical needs, and other requests.
The Conference Forum, New York, NY
Associate Marketing Manager
- Used digital marketing techniques to recruit attendees for company-organized conferences focused on immuno-oncology and drug delivery methods.
Kasha Paris (formerly A+B Kasha)
Paris, France
• Supported digital outreach for boutique real estate and interior design firm.
• Redesigned website by collaborating with graphic designers, web developers, and SEO consultants.
Kasha Paris (formerly A+B Kasha), Paris, France
Marketing Associate
- Redesigned website by collaborating with graphic designers, web developers, and SEO consultants.
- Studied social media analytics to improve audience engagement.
ID4AFRICA, Paris, France/New York, NY
Manager of Marketing and Communication
• Conceived, developed, and created social media and online presence for young organization creating conferences in countries including Rwanda, Nigeria, and Namibia.
- Designed, implemented, and maintained bilingual website. Taught self HTML to adjust and update website.
- Conceived and populated social media presence.
- Produced template-based mobile application used by over 500 conference attendees.
- Segmented and organized database on cloud-based CRM Zoho.
Freelance
Designed and built website for small Brooklyn business. Edited images, helped with boilerplate language, purchased and transferred domain name.
https://www.smartsquirrelbread.com/
Bespoke Education, Paris, France
Tutoring Associate
- Guided students of diverse academic and linguistic backgrounds through SAT preparation and essay writing for private, US based tutoring company.
- Provided individual tutoring to students for the SAT, other academic subjects including AP test preparations.
The Princeton Review, Pittsburgh, PA
SAT Teacher & Tutor
- Taught courses on all sections of the SAT to high school students from different academic backgrounds.
- Tutored and taught privately and for group classes.